Pet Supermarket opens new online store

US pet chain Pet Supermarket has launched a new e-commerce system. The new transactional website offers a comprehensive array of pet foods, accessories and equipment. It features an advanced store locator and improved functionality with over 3,000 products. Diane Holtz, President of Pet Supermarket, said: 'We are very excited to have the new website live online. We have received a lot of positive feedback from customers and we are looking forward to the new profit channels the site creates.'