Metro plans to double private label share
Dec 8, 2009
Metro Cash & Carry in Germany aims to more than double market share for its private label products by 2012. The private label range now includes nearly 1,700 food and 3,100 non-food items. By 2012, market share for Metro's brands is expected to reach 20% of total sales. Harald Fraszczak, CEO, told a publication that Metro's own-brand strategy was a key part of its turnaround programme.
