New market research report about the Hungarian market
May 26, 2010
Supermarkets/hypermarkets retained dominance despite strong competition from hard discounters and pet superstores, both relatively new channels. Hard discounters, like Lidl and Aldi, expanded dynamically and stocked private label. Pet Superstore, Fressnapf, which emerged in 2002, had over 20 outlets across the country in 2009, and quickly stole share from other distribution channels. These outlets offered a much wider product range and organised nationwide advertising campaigns, promotions, bargain sales and programmes.
http://www.euromonitor.com/Pet_Food_And_Pet_Care_Products_in_Hungary
