interpets
Makuhari Messe International Convention Complex
25 - 28 August 2011
"interpets" the first official international pet trade fair aims to clearly communicate a better lifestyle for pets and petowners.
The fair prides internationality providing a business platform for overseas exhibitors and pavilions to interact with more than 150,000 visitors.
"interpets –A Happy and Healthy Life with Pets", the first international pet trade fair in Japan will be held on 25-28 (Thurs.-Sun) August 2011. The fair is organized by Japan Pet Food Association (JPFA); an organization aimed to secure a safe and sound life for pets and Mesago Messe Frankfurt Corporation; the international trade fair organizer. The fair is likely to attract many products, services and ideas that will enhance lifestyles of people and pets.
The Japanese pet industry has grown into a 2 billion yen market owing to the social transition such as declining birthrate and a growing proportion of elderly people, and a shift to a nuclear family. However, the environment surrounding pets in Japan is still lagging behind Western countries because of the delay in the development of laws, lack in public spaces that alow pets to enter, and the level of awareness among pet owners. There is yet a situation where people merely see therapeutic aspects in pets, which is a one-sided communication. Therefore, there are needs for an international platform to exchange and pool knowledge in order to bring the conscious level of the existing pet owners and the potential pet owners (being more than twice as many as the existing owners) to think about how to live happily and comfortably with pets. "interpets" is an event that will meet these needs in the clearest way ever.
In addition, the pet industry that has been growing is experiencing stagnation, thus is required to collaborate with other companies and globalize. "interpets" is an exciting event that has already gained publicity by a wide range of sectors to become a newly born platform to change not only the pet industry, but the culture itself.
At the moment, starting with the domestic companies that are the members of JPFA, around 100 product maufacturing companies have decided to participate, and 150 more including the international companies are considering to join. Chinese pavillion is planned to be set up consisting of exhibitors from China and Hong Kong chosen by the organizer from CIPS, China's largest pet event. Special events and seminars are also on its way to take shape.
"interpets" is attracting many attention for its innovative concept and characteristics. The following bullet points are the strentgths and characteristics of this show.
-The partenrship between two orgnizers; JPFA, being an organization that leads the pet industry, and Mesago Messe Frankfurt Corporation, a specialist company in organizing international trade fairs.
-Synergetic effect expected from the co-hosted show "JAPAN DIY HOMECENTER SHOW2011" organized by Japan DIY Industry Association. It is forcasted to bring 150,000 visitors in 4 days.
-Being the first "true" international pet fair providing a precious opportunity for industrial trade and knowledge exchange at a global level, owing to numbers of overseas exhibitors.
-"interpets" is an official Japanese event backed by many relevant ministries & agencies and pet organizations, promising a reliable environment both for the exhibitors and visitors. This show also cooperates with relevant organizations from overseas, other event organizers and press for efficient branding as a world reknown pet show.
- There will be various events and seminars with a coherent theme "A Happy and Healthy Life for Pets" to enhance the quality of life for pets. The events do not end in mere awareness campaign but an interactive one enbaling for all kinds of people, from business persons, pet owners to children, to take action to build an ideal relationship with pets.
-"interpets" covers both business (B to B) and public (B to C) stages so that all the people, including the buyers and consumers, who love and actively want to get involved with pets could join.
-Product groups that are indirectly related to pets can also be exhibited. For example, living & interior products, fashion & accessory products, cameras, cars, beauty products, medical treatment tools, long-term care products, memorial products etc. apply. By widening the range of product category, the fair suggests a lifestyle with pets in totality.
-The zonings are categorized by lifestyle scene in order to stimulate visitor's imagination and to make it possible for them to find the items and services easier.
- All the exhibitors are allowed to distribute samples and sell their products at their booths. Main stage "interpets agora", seminar area and athletic grounds will be installed. When there are no events by the organizer taking place, these areas will be opened to the exhibitors for promotional purposes.
- "interpets" firmly forbids purchasing and selling animals for the sake of animal protection. On the other hand, under certain conditions, visitors are welcomed to bring their pets.
-Entrance fees for public visitors are JPY500 with a discount voucher, which can be also downloaded online. This price is family-friendly compared to other pet-related shows. Buyers can enter without any fee when they bring their invitation cards.
For details please go to our official website at www.interpets.jp/en.
Press Contact
Mesago Messe Frankfurt Corp.
Press PR. Kitajima/Kuno
Tel. 03-3512-3277
Fax. 03-3262-8442
General Information
Mesago Messe Frankfurt Corp.
Interpets Management Team. Miyajima/Kashiwagi
Office. Shosankan 7F 1-3-2 Iidabashi Chiyoda-ku Tokyo 102-0072
Tel. 03-3262-8443
Fax. 03-3262-8442
Background information on Messe Frankfurt
Messe Frankfurt is Germany's leading trade fair organiser, with 450* million euros in sales in 2010 and more than 1,770 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events "made by Messe Frankfurt" take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 88 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt's exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com
* preliminary numbers (2010)
