Fish4Dogs wins International Business of the Year Award

Fish4Dogs, who produce a range of natural food and treats for dogs all made from fish, was awarded International Business of the Year 2011 by Herefordshire and Worcestershire Chamber of Commerce, at the Chamber Business awards at Worcester Cathedral recently.

In the last five years Fish4Dogs turnover has grown nearly tenfold with a fourfold growth achieved during the difficult economic climate of the last three years. This growth has been achieved in both the UK and export markets. High performing products combined with a clear and distinctive brand have quickly built a loyal customer base who in turn have recruited further customers through their enthusiastic advocacy of the brand.

To build on this success, following a number of recent structural changes, Fish4Dogs has implemented a clear business development strategy including a sophisticated market attractiveness model to drive a well planned and strategic international expansion programme. To protect this growing business in the future there has also been significant investment made in global intellectual property protection for the brand and a major programme of new product development.

For further information:
www.fish4dogs.com