Ruffwear announces new distributor in Europe

Ruffwear, the leader in performance dog gear, has partnered with UK-based Accapi to manage European distribution in key EU markets effective December 2, 2013. The relationship with Accapi broadens the two brands’ existing agreement into additional European countries.

“We’re excited to take the successful partnership between Ruffwear and Accapi to a new level. Accapi has excelled with Ruffwear Performance Dog Gear throughout the UK and we’re looking forward to partnering with them in Europe. They’ve assembled a terrific team that is committed to delivering great service to Ruffwear Retailers. Starting in December, we will be enthusiastically working together to expand Ruffwear product availability in key European markets,” says Ruffwear Director of Sales, Dove Gibson.

“We are delighted to extend our partnership with Ruffwear into Europe following 3 ½ years of successful growth in the UK, France and Lithuania,” said Andrew Geere, CEO of Accapi Group. “The strategy to have one principal distribution partner in Europe will enable supply chain improvements and cost reduction to benefit our retailers. This, combined with an exciting range of new products, commencing SS14 and major investment in European infrastructure and marketing activity by Accapi and Ruffwear will make the world's leading adventure dog brand much more accessible to the consumer in every market. We can't wait to get started in December."

Effective December 2, Accapi will represent Ruffwear in Austria, Belgium, Channel Islands, Croatia, Denmark, Finland, France, Germany, Hungary, Iceland, Ireland, Lithuania, Luxembourg, The Netherlands, Norway, Poland, Romania, Slovenia, Sweden, Switzerland, and the UK.