Dieting dogs drive growth in premium dog food
Jan 1, 2005
Dog food designed for weight maintenance, first introduced into the US market in 2003, is key to the recent success of premium dog food. By creating new diet variations, manufacturers have responded to the issue of an increasingly overweight dog population in the US. For example, Iams introduced Weight Control Large Breed in 2003 and Pedigree introduced Weight Loss and Weight Maintenance Formulas in March 2004. These premium weight loss oriented foods encourage pet owners to trade up from mid-priced or economy brands, and this trend is a strong factor in motivating the overall growth of dog food sales.
