Pet food and pet care products - Indonesia

    Dog and cat food dominates the market, with sales surpassing total sales of pet care products since 2006. Even in terms of growth, dog and cat food leads, despite the already larger sales base compared to other sectors of the market. The very aggressive marketing campaigns for dog and cat food, especially by the leaders Effem Indonesia PT and Nestlé Indonesia PT have been key in driving sales. The pet humanisation trend has made dogs and cats more popular pets compared to other pets, as they are considered to be companions to their owners.