Assuming that the Canadian economic outlook stays positive over the forecast period, pet services can be expected to be the fastest growing category in the pet industry. Pet travel, including pet hotels, travel agencies, and accessories (such as car seats) will likely continue to drive growth in the sector, buttressed by a strong Canadian dollar and the resulting increase in travel to the United States and other destinations. The traditional kennel, with the images it conjures up of rows of caged animals, barking and mewing, will likely be all but dead by the end of the forecast period. Other less prominent pet services likely to benefit from increasing disposable income amongst pet-owning households include medical services, pet insurance, pet spas, pet masseuses, behaviourists who treat unruly pet behaviour, pet sitters, and pet 'communicators', or psychologists. As with other categories within the pet industry, there will be ample opportunity for any company that is able to successfully market its products to consumers wishing to pamper and indulge their pets. Pet services, being perhaps the least developed segment of the pet industry, consequently show the most potential for growth as well.
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