U.S. Pet Market Outlook 2009-2010

Surviving and Thriving in Challenging Economic Times = subkop
During the current macroeconomic environment the much touted recession resistance of the pet industry is being put to the test like never before, bringing into sharp focus the effect of the human/animal bond on consumer expenditures and altering the multifaceted notion of value. Looking at the pet industry as a whole, Packaged Facts predicts steady performance in 2009 and 2010, although the market growth rate will drop back slightly due to cutbacks in some of the more discretionary categories. Featuring pet owner survey data from Packaged Facts' February 2009 online poll of more than 2,600 U.S. adults, this all-new report will bring you up to the minute with regard to the four core market categories – veterinary services, pet food, non-food pet supplies, and other pet services (grooming, boarding, training, etc.) – projecting sales and analysing key drivers, competitive strategies and opportunities across four focus areas: Humanisation, Health and Wellness, Competition, and Demographics.

Through a special arrangement with Packaged Facts, PETS International subscribers are entitled to a 10% discount off the purchase price of this report. For more information about U.S. Pet Market Outlook 2009-2010: Surviving and Thriving in Challenging Economic Times, visit www.packagedfacts.com/landing/petsinternational.asp