Nutritional habits

LAKY S.A was founded in 1990 by the VI.K.I Group, a large, vertically integrated group involved in the food sector in Greece and whose principal activities include meat and sausage production, processing and distribution.

The company

Committed to the principle of proper nutrition and dietary care, LAKY has developed pet foods aimed at keeping dogs and cats in the prime health. LAKY pet foods are designed to meet all pets' nutritional requirements without the need for supplements. The foods provide pets with complete and balanced meals, rich in nutrients, For this reason, pet owners consider LAKY pet foods to be a reliable and high quality Greek product. For 14 years, the company's wealth of experience as well as the high quality of its products has been acknowledged in Greece and abroad, ranking the company among the leaders in this sector both at home and in southern Europe.

The state-of-the-art, flexible and highly automated equipment and technology were developed by leading international firms and represent the company's guarantee for quality products. The production process is monitored electronically and all parameters and conditions are continuously recorded.

Quality

During all stages of production and distribution of the products, the company implements one of the most advanced quality assurance systems in accordance with the ISO 9001 standard. The fully equipped quality control lab, with its experienced staff, performs strict inspections on both raw materials and the final products on a continuous basis, in order to ensure the high quality of their products. In addition, the company runs palatability tests on a standard basis in order to improve the flavour of the final product and to ensure a palatable pet food that the pets will adore.

The needs of the pet

LAKY offers a high range of dry pet food products, in order to cover all stages of life of household pets, regardless of their breed. At the same time, the company's R&D Department works daily to explore the needs of pets and the new trends on the domestic and international markets, in order to create products that will meet the market demand.

The near future

Moreover, the company owns an organised and fully equipped distribution network with its own trucks and three distribution centres located throughout the country. This logistic advantage places LAKY pet foods in the market as soon as possible after production, thus meeting the demand for fresh products.

Over the last few years, LAKY has enjoyed significant growth in sales and has extended its activities to many European countries. Its success is based mainly on its strong commitment to and respect for its customers. LAKY is convinced that it has the knowledge and the experience necessary to succeed in the increasingly competitive international market. In the near future the company plans to expand its exporting activities into other countries, particularly Eastern Europe and the Balkans.

Pet-Vet Supplies S.A

Pet-Vet was established in 1984 by the Veterinarian Dr. Michael J. Mantakas,who has been the President and Chairman of the company since its inception.

In 1996, Pet-Vet became a shared holding company, and moved its location to the North of Athens, with a facility covering a total surface area of 2700 ㎡.

The company focuses on the import and distribution of high quality products, and among its main suppliers are well-known companies such as Midwestern pet foods, Marchioro, Tolsa, Flexi, Juwel, Dajana pet, Chemivit, Armitage, Zolux, Vetoquinol, and others.

Sales and distribution covers all of Greece which it services from the two main facilities, located in Athens and Thessalonica.

For further information: www.petvethellas.com

Email: petvet@hol.gr

Pet Line S.A

Pet Line was founded in 1994 by a group of professional entrepreneurs. The company's mission is to dynamically enter the Greek pet food and pet accessories market during its growth phase by introducing innovative products and outstanding all-round service, a unique marketing approach while developing a good relationship with customers.

They believe in the future of super premium nutrition for pets, a unheard of concept by Greek standards back when the company started. Since then, they have acquired a significant share of the super premium market in Greece thanks to their innovative marketing methods.

They secured the exclusive distribution of other well-established brands such as Vitakraft, Sera and Juwel aquariums, created a special division for birds and small animals and further expanded their product range by creating a new "water world" division specialising in and offering a complete range of aquarium products.

For further information:

Email: jim@petline.gr

Fax: +30-16082106

PETS International Magazine No. 6 - September 2004